Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
SEO is just like staying healthy — you have to work at it regularly to keep it fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how […]
Read: "Yoast SEO 16.6: An internal linking workout for SEO fitness"
What do Instagram Stories, Facebook Stories, Snapchat Stories, and Twitter Fleets have in common? They are all so-called social media implementations of the same story idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge, and now the web has […]
Read: "How to build Google Web Stories in WordPress"
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages […]
Read: "Did Google Search Console send an email with an error message?"
Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs are being shared on Facebook and Twitter. The Social Previews feature in Yoast SEO Premium helps you make the best social post out there, but what about all your taxonomies and custom post types? The […]
Read: "Yoast SEO 16.5: New Social Appearance Templates"
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives you everything you need to get the […]
Read: "How to check the performance of rich results in Google Search Console"
Over the years, we talked a lot about the importance of readable texts. We want to offer everyone the chance to understand the message that you are trying to bring across. That’s why we invest so much in our language tools like the readability analysis and our word forms feature. For Yoast SEO 16.4, we’re […]
Read: "Yoast SEO 16.4: Full readability and word forms for Czech"
Have you ever looked at a piece of content online and thought: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content you use to make decisions that can […]
Read: "What is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)?"
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model. According to Google, this new language model is 1000x more powerful than BERT, released in 2019. MUM is coming to […]
Read: "Google’s MUM understands what you need"
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this […]
Read: "Rich results are rocking the SERPs"
Making sure search engines can understand your site is one of the top priorities in SEO. One of the most effective ways of getting that understanding is to add Schema.org structured data. This describes the different parts of a page to get what every piece is about. Yoast SEO adds structured data automatically, plus it […]
Read: "Yoast SEO 16.3: Schema structured data improvements"
