Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
One of the most important aspects of SEO is optimizing the crawlability of your site. Search engines have near-endless resources, so they have the power to crawl everything they find — and they will. But, that is not the way it should be. Almost every CMS outputs URLs that don’t make sense and that crawlers […]
Read: "Yoast SEO 19.0: Optimize crawling and Bing discoverability"
The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online WordPress or Shopify store looks trustworthy? We’ve compiled a list of seven tips for you […]
Read: "7 ways to increase sales by creating trust"
It’s only been 4 months since the previous major release but we’re already excited to welcome WordPress 6.0. Of course, as with every other major release, you can expect loads of loads of improvements and exciting new features. This new version is no different. WordPress 6.0 continues to refine and iterate on the tools and features […]
Read: "WordPress 6.0: A major release with major improvements"
As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle these out-of-stock products properly for ecommerce SEO in your WooCommerce or Shopify store? As in […]
Read: "How to handle out-of-stock products for ecommerce SEO"
We’re launching an updated first-time experience for new Yoast SEO users. In Yoast SEO 18.9, we’re making it easier for users to set up the essentials that search engines need to make sense of your site. The first-time configuration takes you by the hand and guides you in properly setting everything up. A new first-time […]
Read: "Yoast SEO 18.9: Updating the first-time experience"
Earlier today, Google announced some changes to how they read and support XML sitemaps. And just a few hours later, we’ve already released an update to our plugins. Our users can stay right at the cutting edge simply by upgrading to the latest version. Stay on top of best practice The SEO landscape is always […]
Read: "Yoast SEO 18.8: XML sitemap improvements"
Continuing our run of maintenance releases, we bring you Yoast SEO 18.7. We’re fixing several bugs in this release and adding a couple of enhancements. There are quite a few improvements to our Schema structured data implementation this time. Read on to find out what’s new in Yoast SEO 18.7. Structured data is where it’s […]
Read: "Yoast SEO 18.7: Schema improvements"
We love WordPress here at Yoast. It’s not just because we make plugins for WordPress websites, but because of all the benefits and features that the platform offers. And did you know that WordPress is the most popular website platform in the world? If you’re looking to build a website, why not consider building it […]
Read: "10 reasons why you should use WordPress"
Working in the software industry isn’t easy. A lot of the time, fixing bugs in software is overlooked in favor of new features and code. But, bug fixing is important. Bugs become a huge problem if they are not promptly fixed. Additionally, fixing bugs ensures that future bugs and glitches in the program are avoided. […]
Read: "Yoast SEO 18.6: Continuing with fixes and enhancements"
Yoast SEO 18.5 and Yoast SEO Premium 18.3 are out today. These last couple of releases have all been focused on fixing issues and adding improvements that enhance the performance of the plugin. In today’s releases, we’re keeping with that trend and adding another round of fixes and enhancements. Find out more! Fixes and improvements […]
Read: "Yoast SEO 18.5: More fixes and enhancements"
