Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
You’ve probably noticed that ecommerce has grown into this huge thing. In the pandemic years, the growth accelerated even more as people did more of their shopping from the safety of their own homes. In Q2 2020, customers in the US spent $1 in every $5 online — a rise of over 44% from the […]
Read: "Ecommerce SEO: how to sell more online"
Every business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things SEO, this is a combined effort. One of the ways to get noticed is by […]
Read: "Improve local SEO with Google My Business/Business Profile"
Today, we planned to release a new integration in Yoast SEO for the WordProof service. Unfortunately, we had a couple of hiccups and had to revert that addition to stabilize Yoast SEO. The WordProof feature will be moved to a future date. For Yoast SEO, we’ve now released 18.4.1 for the free version and 18.2.1 […]
Read: "Yoast SEO 18.4.1: Available now"
When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products […]
Read: "Keyword research for your Shopify or WooCommerce store"
Today, we’re releasing version 18.3 of Yoast SEO. For this release, we did another round of fixes and improvements. We’ve improved the importer, enhanced the HowTo blocks, and fine-tuned an assessment. Ready to update to Yoast SEO 18.3? Also, don’t forget to read about the feature that should have been in this release. Fixes and […]
Read: "Yoast SEO 18.3: More fixes and enhancements"
One of the checks that we have in Yoast SEO is the check for outbound links. This check scans your text to see if there are any outbound links in your post or on your page. In case it doesn’t find one, Yoast SEO advises you to add at least one outbound to your content. […]
Read: "Do outbound links matter for SEO?"
Yoast SEO 18.2 and Yoast SEO Premium 18.1 are out today. In these two releases, we bring you more fixes and enhancements to enjoy. This time, we improved the workings of the FAQ and How-to blocks, and in Premium, we enhanced our handling of the Turkish language. Find out more! Yoast SEO free 18.2 After […]
Read: "Yoast SEO 18.2: Another round of fixes"
You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is […]
Read: "Indexing in Yoast SEO: What pages to show in Google’s search results"
Your keyword research is done, and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing, you notice it can be hard to keep your text focused. Yoast SEO has a helpful little tool to guide you: the Insights […]
Read: "How to add focus to your text with Yoast SEO Insights"
Yoast SEO 18.1 is out today! This new release brings another round of bug fixes, plus a new way for us to handle the translations in our plugin — leading to a smaller plugin size for you to install. You’ll read all about the newest version of Yoast SEO in this post. As we decoupled […]
Read: "Yoast SEO 18.1: More fixes and enhancements"
